Unstable Objects
November 29, 2024
Sint Jansstraat 51, Amsterdam
Warehouse Market - in collaboration with bring your own book
October 27, 2024
Sint Jansstraat 51, Amsterdam
CLOSED: OPEN CALL Warehouse Market
September 16, 2024
Sint Janssstraat 51, Amsterdam
Webshop Summer Stop
July 28, 2024
Warehouse webshop
Procrustinacean by Philipp Schueller
March 10, 2023
Stille Veerkade 19, Den Haag
BookLook Issue 1 launch
June 29, 2022
Warehouse HQ, Amsterdam
Our Rags Magazine launch
June 25, 2022
Warehouse HQ, Amsterdam
Reading My Panties zine launch
March 20, 2022
W139, Amsterdam
Growing Pains performance by Youngeun Sohn
February 19, 2022
Blauwbrug, Amsterdam
Warehouse Review 002, 'A Review of Reviews' Zoom Talk
November 18, 2021
Online
Launch Warehouse Review 002 | 'A Review of Reviews'
July 16, 2021
Amsterdam
Hallo 2021
May 27, 2021
San Serriffe, Amsterdam
State of Fashion 2021 | Intervention 03: Transition | Panel Talk
February 10, 2021
Arnhem
State of Fashion 2021 | Intervention 03: Transition | Longread part 04: Shanzai Lyric
February 9, 2021
Arnhem
State of Fashion 2021 | Intervention 03: Transition | Longread part 03: Chinouk Filique de Miranda
February 6, 2021
Arnhem
State of Fashion 2021 | Intervention 03: Transition | Longread part 02: Aïcha Abbadi
February 2, 2021
Arnhem
State of Fashion 2021 | Intervention 03: Transition | Digital Footprint Workshop
January 31, 2021
Arnhem
State of Fashion 2021 | Intervention 03: Transition
January 21, 2021
Arnhem
Exhibition JOIN Collective Clothes with Scheltens & Abbenes
September 22, 2020
Eight Cubic Meters, Sint Nicolaasstraat, Amsterdam
Launch Warehouse Review 001 | People Wearing Off-White
July 23, 2020
San Serriffe, Amsterdam
abC Art Book Fair
July 10, 2020
Beijing Times Art Museum
Performance JOIN Collective Livestream Walk
July 6, 2020
Kalverstraat, Amsterdam
Workshop JOIN Collective Clothes
March 1, 2020
Dordrechts Museum, Dordrecht
Launch Monument Issue #2 | Keupr/van Bentm
January 16, 2020
Athenaeum Nieuwscentrum, Amsterdam
Talk 200 Sisters Souvenirs
January 11, 2020
San Serriffe, Amsterdam
Launch Press & Fold Issue #1 | The Luxury Issue
December 7, 2019
San Serriffe, Amsterdam
Launch D&K LOOK BOOK 2019 | All Or Nothing
November 30, 2019
San Serriffe, Amsterdam
Printing Plant Art Book Fair 2019
November 21, 2019
Looiersgracht 60, Amsterdam
Launch A Magazine Reader 03
October 26, 2019
Onomatopee, Eindhoven
Workshop JOIN Collective Clothes
October 25, 2019
Dutch Design Week, Eindhoven
Workshop A Magazine Reader 03
October 4, 2019
Onomatopee, Eindhoven
Workshop JOIN Collective Clothes
October 3, 2019
Fanfare, Amsterdam
Workshop JOIN Collective Clothes
September 28, 2019
Cube Design Museum, Kerkrade
Workshop PORTAL 005
September 24, 2019
Punkt Ø - Galleri F 15, Moss, Norway
Workshop JOIN Collective Clothes
July 13, 2019
Museum Arnhem
Workshop JOIN Collective Clothes
July 7, 2019
Capsicum, Amsterdam
Launch A Magazine Reader 02
June 22, 2019
Kleine Oord, Arnhem
Workshop JOIN Collective Clothes
June 1, 2019
De Appel, Amsterdam
Launch JOIN Collective Clothes Manual
May 18, 2019
San Serriffe, Amsterdam
Bergen Art Book Fair 2019 with Hordaland Kunstsenter
April 17, 2019
Hordaland Kunstsenter, Bergen
Printing Plant Art Book Fair 2018 | Talk on Printed Matter in Fashion
November 25, 2018
Looiersgracht 60, Amsterdam
Launch One-to-One Reader
October 20, 2018
San Serriffe, Amsterdam
Launch PORTAL 002
July 21, 2018
State of Fashion, De Melkfabriek, Arnhem
Launch A Magazine Reader 01
June 29, 2018
WALTER, Arnhem
Launch Monument Issue #1 | Rozema/Teunissen
June 20, 2018
Sexyland, Amsterdam
Workshop PORTAL 002
May 31, 2018
State of Fashion, Arnhem
Launch Press & Fold Issue #0 | The Street Issue
February 23, 2018
Schoon den Boer, Amsterdam
Launch PORTAL 001
January 13, 2018
Museum Boijmans van Beuningen, Rotterdam
Workshop PORTAL 001
November 10, 2017
Museum Boijmans van Beuningen, Rotterdam
Workshop A Magazine Reader 03
In this A Magazine Reader workshop at Onomatopee we explore how every possible element; perfume, facial creams, rosemary water, travel suggestions, gadgets, books etcetera, is used to create stories and myths of a future reality. These 'stories' are composed of so much more than garments alone, and in such a way that the joints and seams are smoothed out, turning these stories into a reality, a truth.
During this workshop, guided by Zuzana Kostelanská, Hanka van der Voet and Femke de Vries we disconnect the elements, break the joints, cut the seams, unravel body parts and disconnect garments from bodies, from backgrounds, objects, animals and gadgets, with the aim to create space to critically explore the construct of fashion.
A Magazine Reader revolves around the analysis of a mainstream and high-end fashion magazine and its translation into an alternative new zine to provide insight into the cultural power and forms of value production that is at the core of fashion media. In it, the reader becomes an active actor in the construct of fashion. Re-reading the magazine by dissecting it, analysing the words, images, materiality, the items shown on the pages and the strategies of the specific magazine changes the way we read fashion.
In the workshop one specific magazine is selected. This magazine is thoroughly read, dissected and critically analysed on elements such as models, topicality, advertisements, material, brands, distribution, imagery, items, narrative, monetary value, colours, words and order of pages. By not starting from the perspective of the fashion system as a whole, but from the simple act of reading a fashion magazine, the reader gains an active role. Having the material in hands, seeing the images, how brands are being represented on the pages, reading the words and tracing the page numbers, but also feeling the paper, the weight and being able to smell the magazine creates an awareness of the magazine as a material object. Something that embodies and communicates the process of value production in fashion. A material representation of fashion’s ephemerality, dream worlds and fantasies.
The readers in the workshop use the material of the original ‘source magazine’ to create a new zine that provides insight into the cultural power and forms of value production that is at the core of fashion media. The existing material is elaborated on by connecting with other material (theories, visuals, artistic explorations). As such, A Magazine Reader focuses on the reader as an active participant – someone with agency rather than a passive consumer – in the process of creating fashion. Reading becomes making.
A Magazine Reader is an ongoing research trajectory and series of zines initiated by Femke de Vries and Hanka van der Voet.
Design by Zuzana Kostelanská.